| Author | Joanne Kuzma |
| ISSN | 2079-8407 |
| On Pages | 485-491 |
| Volume No. | 2 |
| Issue No. | 10 |
| Issue Date | October 01, 2011 |
| Publishing Date | October 01, 2011 |
| Keywords | Privacy, privacy policies, consumer trust, universities, higher education, cookies, personal data |
Abstract
Due to demand in online services, universities throughout the world are increasing the content of their Web sites and adding features, such as online applications and e-learning. However, adding online services requires that personal data is kept within computerized systems, thus putting personal private information at risk. Online consumers express concern about the risk of their personal private data and demand to know how organizations will protect their records. It is imperative that firms have mechanisms to guard their data and publish protection information within online privacy policies to mitigate user distrust. However, although industry privacy groups may recommend better protection and some countries may legislate its use; this is not universal in all university sites. This study analyzes 90 universities site throughout the world to determine the use of privacy protection. The results show a lack of use of certain privacy mechanisms. The research suggests methods for improving protection.
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